![]() But this new 4DX with ScreenX, which has images being projected not just in front of you but also on the walls? I don't think I could handle that. That said, I guess I could sort of see the appeal, especially with a big, loud old-school blockbuster like Independence Day or Twister. I guess the question you have to ask yourself is: do you want to watch movies like this? There are a few "regular" 4DX theaters scattered across the U.S., but I have yet to experience any of them. It has been installed in more than 140 auditoriums around the world, including three in the U.S., with more to come this year. It utilizes a proprietary system to expand images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree experience. ScreenX is the world's first multi-projection theatre technology, created in 2012 by CJ CGV, part of CJ Group, to enhance the movie environment by allowing moviegoers to go beyond the frame of the traditional movie screen. The immersive theatre technology, launched by CJ 4DPLEX in 2009, uses effects to simulate wind, water, light, fog, scent and more, making people feel like they're in the movie. And it started to put people off going.Set to become the fastest premium format to reach 500 screens in April (just seven months after becoming the fastest to reach 400), 4DX eliminates the boundary between the audience and the film with motion chairs that move in perfect synchronicity with the movie being shown on-screen. “That lasted for a couple of years until people started to realize that some films were being made that didn’t really use the enhancements well. ![]() “In 2009, when films like ‘Ice Age’ and ‘Avatar’ were coming out, was the great new thing,” says Variety film reporter Robert Mitchell. It’s a costly experiment - it costs about $400,000 for the suite of projectors and control center needed for ScreenX, according to a Variety report.Īnd some movie buffs note that 3D was also supposed offer an immersive viewing experience to draw customers back to the silver screen - but interest seems to have faded. “While we enjoyed some of the expanded visuals, the overall experience was underwhelming.” “While some of the African vista shots are beautiful, the visual quality of the extended footage projected onto the ScreenX theatre walls is not of the same high quality as the main film footage,” Business Insider wrote of “Black Panther.” What Is ScreenX ScreenX is a new kind of viewing experience that wraps the picture around much of the audience, making the movie-going experience more immersive. A trailer shows a car speeding through traffic as part of a demonstration for ScreenX at Cineworld in London. Since then, “Black Panther,” “Kingsman: The Golden Circle” and “The Meg” have all been released in ScreenX format - but again reviewers weren’t blown away. “The extra-wide ocean looked great - and then it was gone,” Even so, ScreenX had my attention,” the mag wrote. Of course, theater walls also have things like doors with lighted “exit” signs, so they aren’t a perfect viewing surface. “The main screen was the same size, but the visuals extended down the walls and into the audience’s peripheral vision. “Seeing our film span three entire walls of an auditorium, and to be able to have the film extend beyond the screen has been exciting,” he enthused in a press release.īut a reviewer for Los Angeles Magazine said only around “10 to 15 percent” of the film actually included the extra visuals, and said it didn’t really live up to expectations. Last year’s “Pirates of the Caribbean: Dead Men Tell No Tales” was the first film released in the US to utilize the three screens, and producer Jerry Bruckheimer described the panoramic viewing experience as “exciting” at the time. The South Korean technology has been around since 2012, and is now installed at around 150 theaters across the globe - with global cinema giant Cineworld Group planning to add 100 more locations across the US and Europe in future years.įour cinemas in the US have already installed ScreenX - two in California, one in Las Vegas and one in Missouri - with a fifth opening at a Regal Cinema in the Golden State on Friday. Movie houses across the world are increasingly adopting a new gimmick called ScreenX, which surrounds audiences in 270-degrees - one screen at the front, two at each side - for an experience that is supposed to be more immersive than the home film-watching experience. Why AMC is charging 'bold' higher prices for 'The Batman' ticketsĬinemas can’t lure viewers away from Netflix with big screens - so now they’re trying three big screens. This safe room with a retina scan is now a home theater in a $7M mansion You may not be able to have popcorn, candy the next time you go to the moviesĪMC boss admits $27.9M stake in gold and silver mine likely a surprise to investors
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